Intrapreneurial Skills Pay Off in a Collapsing Economy: Why Social Crisis Leads to Wealth

Posted by admin on Apr. 7, 2020  /  Spotlights, Home Page Highlights  /   0


Dr. Marisela Jiménez, PMI Houston contributor


You have heard on many occasions about a bull or bear market, and that us who wake-up early in the morning to start a new day at the office, school, retail store, restaurant - wherever you earn your bread and butter to feed your family, pay rent or mortgage, utility bills, and of course, local and federal taxes.  Business analysts do not have to compute data for us to know that we are in a bear market. The only question is for how long.  We have heard and been taught to save and invest money, but do we really save rainy days?


According to crisis theory[1] studies the United States, despite its powerful economic systems, is experiencing a decline in profits as a result of the global health crisis caused by the COVID-19 spread.  This loss of profit is significantly impacting every industry regardless of size, products or services, and geographical location.  It’s good news that many of us are not infected with the life-threatening virus, but all of us are affected by the loss of social interaction, telework or worse, lay-offs.   This social crisis creates not only a “VUCA” world (vulnerability, uncertainty, complexity, and ambiguity), but a time of profound reflection about what truly matters when our career and company’s financial strength are defied by a plague that doesn’t discriminate geographical boundaries, gender, ethnicity, race, religion, or social status.


One can look at the United States’ timeline[2] of social crises to see that in times of economic depression, sorrow, and threat, the American people were strengthened and encouraged to persevere, to rise above, and to return to their true essence, values, and commitment to rebuilding what was destroyed by forces of nature or by the crafty acts of an enemy who overlooked the resilience of the American people.  The American people are likened to the story of the mythical Phoenix, the bird that is reborn from ashes.  By being reborn of ashes is what has built the wealth of the U.S. and its economic global presence, and regardless of emerging market economies, one thing that cannot be duplicated is the blueprint of the American people.


This blueprint is founded in the American people’s intrapreneurial spirit, faith, courage, and patriotism in defending and protecting the United States of America. The word intrapreneurial is used to denote the act of “acting like an entrepreneur while working within a large organization”. We have embraced intrapreneurial-ism in the past, and we will do it again. We will help our employers to rebuild by sharing our collective intelligence, innovative solutions, and long hours of work needed to restore what has been lost. Like the mythical Phoenix, the American people will be reborn wiser, more knowledgeable, and more prepared to rise above in future social crises. In this time of social distancing, the American people are discovering new opportunities, ideas, and solutions to render to their employer hours of hard work, away from the office, while gaining new strength to learn and develop skills that will bring value and sustainable return on investment to their company because it is in times of economic collapse that we feel most vulnerable to losing our careers regardless of education, experience, skills, and tenure.  It is in this social crisis and bear market that we will do what it takes to create success, not only for personal gain but for our employer, communities, and country, the United States of America.


[1] Source: Lukton, R. (1974). Crisis Theory: Review and Critique. Social Service Review, 48(3), 384-402. Retrieved March 24, 2020, from

[2] Source: US Historical Events from 1900 to Present.  Retrieved from

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