Meet our Leadership! - LaToshia Norwood, Vice President of Marketing

Meet our Leadership! – LaToshia Norwood, Vice President of Marketing

How long have you been working in Project Management and what's your current professional position?

I’m currently the Vice President of Marketing for the Houston Chapter of PMI®, and I’m also a Managing Partner with L’Renee & Associates. Regarding the Project Management profession as a whole, I’ve been involved in recruiting, training and consulting for small, mid-size, and Fortune 500 companies.

How long have you been involved with the Houston PMI® Chapter and in what capacities? 

I’ve been a Chapter Member since 2007, and an Active Volunteer since 2012 serving as a Conference Volunteer, a Venue Director, and the Vice President of Marketing.

Describe the most interesting/challenging/exciting project you've ever been involved with.

While working in corporate America, I was assigned the 'ground hogs day' project from hell. It had been underway for at least 2 years prior to my assignment, all the resources were sick and tired of working on it, and avoided anything related to the project like black mold. Unbeknownst to me the project manager who’d managed the project from its inception was removed, and I was selected to take over. All eyes (including c-level management) were on it, and the client was threatening to fire the firm. Very quickly I had to learn 2 years’ worth of project history, gain the trust of the team and the client, and most importantly, reduce the number of daily meetings. Thankfully, within a few months I was able to do just that. We created resources that streamlined communication, regained trust and confidence both internally and externally, we reduced the number of meetings from two daily to one weekly, and improved the morale of the team.

Which part(s) of the Chapter’s Strategic Plan really resonate with you and why?

Our volunteers and members are the heartbeat of PMI® Houston. And I am thrilled to serve with a leadership that embraces that concept. So much so that we’ve been charged with developing strategies to engage, support, and celebrate them.

If you could change something about the Project Management field, what would it be and why?

The stereotype that project management is just for construction and IT projects. Project management transcends all industries, and when implemented, improves the project success rate and reduces the amount of risks and waste.